![]() ![]() And the US Latinx market has become the fastest-growing portion of the country’s GDP. The number of Latinx online shoppers in South America jumped by nearly 100 million from 2019-2023. Recent events, such as the pandemic, have sparked high demand for online products and services among this demographic. While many businesses are scrambling to shore up their customer bases in North America, Europe, and Asia, many have overlooked an incredibly profitable slice of the market in South America and the US' Spanish-speaking Latinx people. From the pandemic to the war in Ukraine to a looming recession, businesses have had to pivot again and again to maintain relevance and revenues. The past few years have brought massive shifts in global commerce online and off. ![]()
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